So during my archery tournament somewhere in April, the organisers were giving out this magazine called Augustman. Mostly because the magazine is one of the event sponsors.

I opened this magazine, and while reading it I was thinking "Look at all the luxury watches and luxury everything else I will never buy".

Question
What's the point of sponsoring this event when most of the participants are students and likely wouldn't have the money to buy the shit they advertise in the magazine?

Point
Archery isn't a cheap sport: I spent a total of $1200 on my archery set so far:

• Riser (second hand): $550
• Sight (second hand): $150 (another $30 for a fibre-optic enhanced sight pin)
• Stabiliser rods ("new"): $280
• String (new): $30
• Arrows (new): $160

Most of this equipment was paid with money I earned from holiday jobs.

Items still on loan from the club:

• V-bar
• Limbs (not going to buy them until I hit 70m range: that's the limb weight I will then get)

People who can take up archery have the dosh to buy their equipment, and likely might also have the money to buy the luxury items advertised in the magazine. 

Counter-point

Most of the students blew all their money on archery equipment. 

Counter-counter-point

There are some seriously rich kids who can afford the luxury items after buying archery equipment. 

Counter-counter-counter-point

These guys probably blew what's left on archery equipment upgrades.